Slow fashion is deliberate. And it’s the future, not just for the planet, but for your wardrobe.

In the ever-churning world of fast fashion, where new drops happen weekly and algorithms decide what’s hot, Kunsquad, an Indian homegrown label from Bhubaneswar, is part of the new wave of brands that believe slow fashion isn’t just relevant, it’s essential.

Streetwear began as a voice — a visual rebellion that challenged systems, expressed subcultures, and built community. But in recent years, the movement has been absorbed by the ‘hypebeast culture’ which runs on fast fashion cycles, dropping weekly collections and manufactured urgency. As sustainability becomes more than a buzzword, a new wave of designers and consumers is asking: What if streetwear could slow down Streetwear has always been personal. From sneakers to baggy jeans, it’s not just about clothing — it’s about cultural alignment, individuality, and belonging. But if what we wear expresses who we are, then the way it’s made matters too.

Slow fashion reintroduces intention into design and consumption. It urges investment in quality, not quantity. It encourages the value of longevity, not novelty. And in the world of streetwear, where identity is at the centre, this shift feels less like a trend and more like a natural evolution. Long before slow fashion became a buzzword, Indian wardrobes were built on it. Think of your grandmother’s saree, soft with age, woven by hand, and still breathtaking decades later. Think of the lehengas, dupattas, and shawls passed down across generations. These weren’t just clothes. They were heirlooms.

Streetwear ingrained in craftsmanship also opens space for artisanal knowledge, from traditional weaving to hand-embroidery to hand-painted, finding a niche in contemporary fashion. Pieces like our Old Soul Skate Shirt, hand-painted with traditional Pattachitra art, reimagine heritage storytelling for the streets. 

Around the world, heritage techniques are being celebrated, reinterpreted into modern silhouettes. In India, textiles that were once crafted to last for generations have been replaced by quick fixes inspired by the desire to conform to Western cultures. These traditional methods need to make a comeback.

Slow fashion also means designing with purpose. Rather than seasonal micro-trends, it favours timelessness, pieces that can be worn again and again, without losing relevance. This doesn’t mean streetwear has to lose its edge. On the contrary, streetwear grounded in intention becomes even more powerful, it tells a story not just through graphics or slogans, becomes a vessel that captures a certain era that can be relived for years to come.

As the fashion industry comes to terms with its impact, more people are realizing that fast fashion isn’t free. The cost is reflected in the thousands spent on trendy clothing that soon becomes outdated and worn out, forcing buyers into a vicious cycle of spending even more.

At Kunsquad, we draw inspiration from tradition. Our goal is to design streetwear that’s ingrained in heritage and craftsmanship. Kunsquad is designing the kind of streetwear that lasts, because the best stories always do.

Shop from our hand-painted Pattachitra collection - from statement Canvas Code Co-ord Set to the bold Jajabara Skirt- to step toward mindful streetwear, starting today.